How can they differ better with your service from the competition? The team Vinco Kassel marketing experts give some exclusive assistance for the marketing of services. The fundamental problem of all services is that you they don’t touch can. “, explains Jens Janetzki, Managing Director of the marketing agency team Vinco. Products can look, feel, spin or tend for services that have always something abstract, is always difficult. This visual perception, however, is the ultimate drive for sale.
A purchase means whatever a certain separation pain of money (savings) for a customer. Here, customers only for that are willing to pay, what verifiable experience or perceive. This phenomenon is known in the jargon as Intangibilitat. Make sure visible and comprehensible service ‘ “, calls marketing expert Jaaan. Here you can actively use different symbols.
Show, for example, that on your site Environment (photos), in which the service is performed. Thus, the environment becomes the visible media. Mark belonging to a company through consistent style of clothing or accessories. Strictly respect a uniform design of your company’s documents (letter paper, invoice, etc.). These signals help your customers better assess the quality of your service immediately before and after the purchase and increase the willingness of price. Services, for which this is impossible, is to check whether they are really necessary, because they reduce the value creation as so-called reactive power”. 3D images are another great way to make visible services. The team Vinco has created specific offer bundle of its services in this context and visualizes them as 3D graphics (see w ww.team-vinco.de/web/produkte/konzeption.html). This measure alone reaches a significantly higher acceptance to our services at our customers.”maintan Jaaan. Only since the called 1970s in Germany first place a service economy, because at that time the number of jobs in the service sector for the first time exceeded the industrial workplace. Germany’s known future researchers Prof. Dr. Opaschowski said in a lecture in 2007 by a profound dominance of local service. Today there is a colorful services in Germany. Google delivers to this term, for example, around 16.5 million search results – tendency rising sharply. Marketing, advertising and design more interesting articles on the subject there are on the information portal team Vinco Ludwig-Erhard-Strasse 14 34131 Kassel Tel.: 0561 20177-44 fax: 0561 20177-46 E-Mail: Web: the team Vinco is in tackling such marketing challenges small and medium-sized companies with a deep marketing advice, sound advice and coaching to the page. “A free manual 13 practical tips & TRICKS for more customers and more sales!” in the 39 euros there is value in the Internet free under insider/online-artikel.html to download.