What is the primary function of Internet marketing? Make it so that a site has as many targeted visitors to the site and started to make money. In Internet marketing there are two basic and most major options for dealing with searching of visitors to the site: the use of contextual advertising and search engine optimization sites. Contextual advertising. Contextual advertising has emerged as an alternative to banner ads at the beginning of search engine technology robots. While banner ads on the Internet already rather bored with all the lead and stopped a large number of targeted visitors to advertisers’ websites. Unlike the content of banner ads: Context ads show up only to interested users, banner advertising to all and sundry. Interest was determined by a search engine.
Payment content was collected only for the user navigates to the site. Money for banner ads were used for the placement of advertising banners or number of impressions. To be honest, the latest advertiser to do was not possible to verify. In contextual advertising eventually organized ways to optimize advertising budgets by process of elimination hits from certain regions (geographic targeting) and time period (temporal target). Auction pricing.
The administration says PPC only the minimum bid. If this request only bought one Web master, then the minimum cost for a link to his site will be in first place. When the competition increases price of the first transition from the first position, thereby increasing budgets. Currently there are attempts to introduce targeted by sex and age.