Without a doubt, social networks, and the way in which we present ourselves in them, make the public image of the company or brand. So, Twitter and the rest of the social portals are part of the arsenal of tools that contribute to build up the reputation online, among other things. As such, the way in which we present ourselves in Twitter must go hand in hand with a strategy in the medium term, comprising the rest of the online channels, to increase their effectiveness and enhance the institutional message of the company. Consistency is essential. In this way, for example, if the proposal of our company is to provide a proper post sales support, this concept should be reflected in our communications via Twitter. How to present us on Twitter, how to present to our company is not something that comes naturally to all. This difficulty comes hand in hand with other issues, such as how to get a proper list of followers, and how and what tweet.
Let’s go party. The contacts list says a lot about the company itself. If you are of those people who use Twitter for any irrelevant social ad makes a few days one of my Twitter followers showed a photo of a tiny cut on her finger and commented on connection-then it is convenient to have another separate account for labour issues, where we can keep a home more meaningful as possible. One of the first steps is to add the contacts that seem interesting to you. To find them, you can use the Twitter search functions, using signs @ and #. The latter, the hashtag brand key words of a tweet. Therefore, if search, for example #terremotochile, leave you listed all the tweets that reference to this unfortunate event.
This way, in each case in particular, we can locate the most appropriate contacts for us. The contacts list is a way of presenting to the world via Twitter. If you detect any of them makes spam, too often tweet, or, simply adds nothing, without penalty, it low. Now, as what communicate? First and foremost, news: releases of products, strategic agreements, promotions, the company blog posts, relevant information from our products pay attention-, either own or third parties. If material Tweet that isn’t ours is also offer added value. Imagine that you develop ecological cleaning products, and an NGO publishes a study which reveals the enormous effectiveness of active ingredients of their products, with zero damage to the ecology. Tweet this is, without doubt, highly beneficial to you, but mainly for its clients information. Thus, the presentation of the company through Twitter must basically show two things: one, that its products and services are excellent, and two, that behind them there is a team of professionals who support it, and you know perfectly well the products, services and market niche.