In this plane of existence, it is more important to the perception of the facts, that the same facts. This is the reality that holds with discreet charm, successful advertising based on the success. Consumer culture promotes the pursuit of competitive factors in the acquisition of goods, brands and services because put the user in a supposed position of comparative superiority with their peers, pretending the individual originality in a standardized world. (Enrique Ortiz) It is important to question the desirability of developing a culture of consumption with criteria of social equity, that promotes values aimed at fans who discover the importance of effort and participation, instead of boldly encouraging leadership, inequitable distribution Conclusion definitively modern management unattainable conditions and especially the markets must empathize with what currently the new paradigm of consumer culture has generated and as this represents a scope important in the behavior of markets, in the economy of the countries and especially consumers, must not be neglected is. Additional information is available at Jeffrey Hayzlett. Suggested bibliography: Alonso, Luis Enrique. The was the consumer. Madrid: 21st century of Spain, 2005. Appaduraia, Arjun.
The social life of things. Cultural perspective of the goods. City of Mexico: Editorial Grijalbo, 1991 different pages Internet notes Web marketing Chair. Virtual classroom: programme specialty management of quality and productivity, postgraduate Area of faces, University of Carabobo original author and source of the article.