The survey takes place in structured telephone interviews according to the method of the computer assisted telephone interview (CATI) based on a specially designed by M + M (research group management + marketing) questionnaire developed by the market and opinion Research Institute USUMA GmbH in Berlin. The planning and execution of the study is a joint project of the research group management + marketing in Kassel, the TU Dresden (Chair for market-oriented management) and the USUMA GmbH in Berlin. Respondents of the M + M of insurance barometer selects representative and proportional after a multi-stage stratified random selection to the population by province. Person selected throughout Germany in the homes for the people aged 18 years and older according to the last birthday method. Overall, the insured when the survey have to answer more than 70 questions. The spectrum of topics included General questions to the health insurance fund, the scope and range of health insurance, to the professional advice and friendliness and helpfulness, information and communication, to the service and consulting services, to the image / reputation and general assessment (customer satisfaction, customer retention, loyalty, sympathy, cross buying etc.). M + M insurance barometer allows each year the latest information based on: – facts and figures on the insured satisfaction and insured binding in the health insurance market, – pulses to the review and future orientation of the health insurance market positioning relationships between requirements of the insured, their satisfaction and their binding to the checkout – update the trends of recent years.
M + M the company: M + M management + marketing consulting GmbH was founded in 1996. She is the daughter of management research group led by Prof. Dr. Armin Topfer since 1984 + marketing. M + M advises companies on a national and international level. M + M connects in his holistic consulting approach Marktforschungs-and management concepts with the aim of achieving business excellence, increasing the company’s success and to increase the company’s value.