Ezra Fitch

Thursday, February 23, 2017

The goods are sold in retail stores, in catalogs and online. In 2006, the company had more than 900 stores in all U.S. states. UU. Except in Wyoming and six stores in Canada, and plans to continue expanding in Europe and Japan. The company formed by David Abercrombie and Ezra Fitch was dissolved soon enough. David Abercrombie was more conservative and was happy to continue the store as it was, selling clothing for professional people who work outdoors.

Ezra Fitch, on the other hand, was more visionary. He believed that the future of the business was in expansion, selling to people who worked on the street and to a wider audience. Both discussed often in spite of which the company grew with great success. In 1907, Abercrombie sold his share of the company to Fitch and returned to manufacturing outdoor goods. Fitch continued his business with other partners and for the first time the company could lead to your liking.

Fitch found that the store should look outside. The stock is not hidden behind glass. Instead, it showed as being in use. He put up a tent and equipped as if in the middle of the Adirondack forest. A bonfire burned in a corner, where stood an experienced guide providing valuable information to potential interested buyers. Part of the strategy to expand the company was the creation of a sales catalog by mail. In 1909, Abercrombie & Fitch catalogs sent more than 50,000 including outdoor clothing, camping clothing, articles and advice columns.