Currently trading strategies are based on reason (business intelligence) which founded the emotions of the consumer (marketing emotional) use these elements complement and although they generate conflicts one depends on the other for a purchase decision to fill the consumer’s expectations. If a product, service or idea has no relevant emotional meaning for consumers probably don’t buy it. If we relate the reason to the excitement we will find effective arguments that can be used in the commercial strategy of an organization. Marketing decisions taking as base the data statistical, scientific and research (interviews, surveys, observation, group meetings, questionnaires) this leads us to identify behaviors behaviors habits and trends of the consumer according to the target market segment. Thus entrepreneurs will quickly know your customers achieving identify current needs and anticipate future needs, which will show you the way to follow to reach your goal achieving your company’s growth. Likewise the employer can know what consumer hopes, needs and motivates him to buy promoting compliance with established sales budgets. Also this information is used in the commercial area and post sales training, so they have knowledge and arguments needed to close sales that meet the expectations of its customers by adding value, this we call you (consultative sales). In this order of ideas in time be sellers will be advisers or consultants trading them and the after-sales area should become the area of customer loyalty. It should be added that by stimulating the recognition of the real state of consumers, managers can discover implicit consumer knowledge, so that it looks within himself to the point of communicating their emotions and thus create relationship durable.
Sunday, November 15, 2015