Archive for November 2015

Smartphones or mobile of multiple uses and other electronic devices are changing popular culture to allow people to be connected all the time and have become an imperative that the mere act of walking down the street doing nothing seems a waste of time. It was a horrible morning: it rained heavily and blew a strong wind which made it impossible to open the umbrella. An individual, however, progressed speedily by Fifth Avenue, juggling with his umbrella, dodging pedestrians and Ingenio them to send a text message via your phone’s multiple uses. Strength, dexterity and concentration that exhibited were really worthy of an Olympic athlete. The scene, however, was frankly ridiculous. It was raining.

It was cold. And the individual probably was minutes away from its destination. At any time could nail umbrella someone, since he barely paid attention to what I did with him. What message could be so important that it could not wait? I stumble with so many people walking distracted, immersed in their phones, I decided to do a social experiment: counting the number of people moving down the street absorbed in your phone during my daily walk for 25 minutes to work. Not I took into account people who are listening to music or which stops next to the sidewalk to send a text, because that is the civilized way to handle it. I took the account for 15 days in late November and early December and averaged 48.6 cases per day. The worst day, counted 67. In general terms, one of every ten pedestrians was submerged in your phone.

I saw a woman who is almost run over by a taxi across the street without looking. A Messenger bike drove and talked by phone at the same time. One day, two policemen were talking on the phone. An individual almost brings me ahead to neglect your phone to watch a pretty girl who passed by his side.

Currently trading strategies are based on reason (business intelligence) which founded the emotions of the consumer (marketing emotional) use these elements complement and although they generate conflicts one depends on the other for a purchase decision to fill the consumer’s expectations. If a product, service or idea has no relevant emotional meaning for consumers probably don’t buy it. If we relate the reason to the excitement we will find effective arguments that can be used in the commercial strategy of an organization. Marketing decisions taking as base the data statistical, scientific and research (interviews, surveys, observation, group meetings, questionnaires) this leads us to identify behaviors behaviors habits and trends of the consumer according to the target market segment. Thus entrepreneurs will quickly know your customers achieving identify current needs and anticipate future needs, which will show you the way to follow to reach your goal achieving your company’s growth. Likewise the employer can know what consumer hopes, needs and motivates him to buy promoting compliance with established sales budgets. Also this information is used in the commercial area and post sales training, so they have knowledge and arguments needed to close sales that meet the expectations of its customers by adding value, this we call you (consultative sales). In this order of ideas in time be sellers will be advisers or consultants trading them and the after-sales area should become the area of customer loyalty. It should be added that by stimulating the recognition of the real state of consumers, managers can discover implicit consumer knowledge, so that it looks within himself to the point of communicating their emotions and thus create relationship durable.